Axiom in Action

A new brand for the USA’s Insurance company’s charitable initiative.

Collage of vibrant promotional posters by Axiom, featuring joyful images of children from diverse backgrounds. The posters are arranged to showcase messages like ‘We build hope’ and ‘Focus on aiding children,’ emphasizing Axiom’s commitment to children’s welfare and community support.

Axiom has always participated in various charitable events. As the company grew, these events became more frequent, creating a need for a dedicated brand identity - a logo (with the color scheme inherited from the main brand) and graphic elements.

Large outdoor billboard showcasing a collage of children’s photos with Axiom’s branding, emphasizing their focus on building hope and supporting children’s welfare.

Bus stop advertisement for Axiom’s community support program with the message ‘You can help.’ inviting the public to engage in charity for children, complete with a QR code for more information.

A promotional flyer resting on a bench, with a call to aid children, emphasizing the importance of community support and action.

A circular emblem was created to replace the letter “A” in the “Axiom” logo. This emblem combines the symbols of a flower, a heart, and a cross, representing the message “Helping with love and bringing joy.”

Laptop screen displaying a website for Axiom’s charitable initiative featuring children’s photos and the tagline ‘Together we can make a difference…’ aimed at encouraging community participation.

Layout of promotional materials on Instagram, featuring children against colorful backgrounds with logos and slogans encouraging collective action and joy.

A hand holding a coffee mug with the organization's branding, symbolizing warmth and support within the community.

Every touchpoint—from digital banners to event materials—was designed to guarantee that Axiom in Action was presented in a seamless way. Our meticulous approach resulted in the development of brand guidelines that Axiom and its partners can apply consistently.