Matching Socks and People Since Pixel One
The world today is loud, fast — and, honestly, a little empty. People swipe through faces like they’re browsing a clearance sale.No time to pause. No eye contact. No real listening. But… what if things were different?
That’s where SockNet™ began — a cozy little idea born in London. A startup with soul. A gentle rebellion against loneliness and cynicism. It’s not just another dating app — it’s a social space for introverts, creators, dreamers, and anyone tired of the same old same. Here, being yourself is enough. A little weird. A little real.
KeabboLab developed a full visual identity for SockNet™ in playful pixel art style.
The design speaks the language of early gaming, VHS nostalgia, and the dreamy early days of the internet — back when digital still felt personal and warm.
Two fonts do all the work:Silkscreen — a pixel-style display font used sparingly for headers and accents. It injects energy and instant character. Roboto Flex — the quiet professional. Clean, variable, and adaptive — perfect for both app interface and technical docs. Together, they create a contrast between expressive fun and functional clarity — a balance the app itself mirrors.
The design system uses mint, lime, and violet tones — unexpected but striking. Modular grids reflect the app’s UI logic.The branding adapts smoothly across environments: from phone screens to event flyers.
This isn’t your usual dating app.
It’s a club — secret, but friendly. To join in, you might:
• Wear the signature socks or pins.
Each pair contains an embedded NFC tag. Scan it in-app — and maybe you’ll meet your sockmate.
• Scan unique stickers or keychains at cafés, bars, and galleries.
They pop up unexpectedly in creative corners of London and unlock hidden profiles.
• Attend SockNet-only meetups.
Like the “Find Your Sockmate” parties — just for community members.
• Leave “pixel messages” in secret places.
City walls, bookstores, indie cafés — discoverable through AR by fellow users.
SockNet isn’t really about dating.
It’s about being seen — in all your odd, curious beauty. It’s about finding kindred souls in a noisy world. And the design by KeabboLab?
It doesn’t just guide the experience.
It makes it feel like home.
