VzzBee

Marketing materials for a new B2C Subscription-Based Insurance Brand in USA - VzzBee.

We aimed to convey a sense of ease, comfort, and innovation across all platforms. Our goal was to communicate to users that subscription-based insurance is convenient, simple, and can be canceled at any time.

Assorted printed flyers laid out, highlighting features like smart affordable protection and QR codes linking to their services.
Two smartphones showcasing mobile application with social media interactions, emphasizing customer engagement and promotional strategies.
Computer monitor presenting the detailed explanation of digital TPA solutions and subscription benefits.
Laptop displaying a marketing presentation highlighting vehicle protection services with strategic digital engagement points like QR codes and online sales.”

A range of materials were created with consideration for the target audience, budget, distribution, medium, and business goals. For the digital, a subtle, cheery color scheme was used. For print and large-format products, the design initially had to consider the specifics of printing to make the print run look as attractive as possible.

Through the use of a consistent visual strategy, we were able to communicate the main benefits of VZZBee's subscription-based insurance. The project showed how an effective design can elevate and change a brand's visibility in a highly competitive environment.